The American Angel Supporter Toolkit

Thank you for supporting The American Angel. We appreciate your help in encouraging angel investors to take this first-ever benchmark survey, which is paramount to the campaign’s success.


We’ve made supporting this effort easy. Simply cut/paste the following messaging into your communication channels, or develop your own messaging based on this content.  Don’t forget to send your logo to Heather Krejci so that your organization is included on the campaign website and in the final The American Angel report.


Communication Tools


1.  Banner ad for website and newsletters











(Please link to



2.  Website copy

  • Home & contact pages: Place banner ad

  • Newsroom: Post press release


3.  Email to help you spread the word


Subject: Survey: We Need Your Help Defining The American Angel


Your voice matters.


Fact: Aside from the estimated $24B invested in 73,000+ startup deals in 2014, little is really known about the 200,000+ American angels who wield immense economic influence in the U.S. startup economy. 


Today [insert organization name] announced its support of a first-ever comprehensive and confidential study seeking to understand who angel investors are, how they became angels, and what factors influence their investing activity.  This important initiative is led by the Angel Capital Association (ACA) and Wharton Entrepreneurship.


We ask: All active accredited investors to give 10 minutes to complete this confidential survey at The aggregated data will turn assumptions into angel investor facts that can:


  • Bring more visibility to the importance of angels

  • Support a stronger environment for early-stage investing

  • Lead to public policies that support angel investors and the startups they invest in


Angels who take the survey by can sign up to win complimentary registration to ACA education and deal flow events and will be some of the first to see the results.


Thank you


4.  Tweets

  • [insert twitter handle] -A proud supporter of #TheAmericanAngel

  • Calling all angels-[insert twitter handle] says be part of #TheAmericanAngel

  • Hey #AngelInvestors. I just took the @ACAAngelCapital survey- you should too


5.  LinkedIn and Facebook

  • Promote your press release:  Learn why we’re joining with ACA and Wharton Entrepreneurship to support The American Angel. Angels--be part of it all. Take the confidential survey 


  • Link to your blog post:  Why we need your help in supporting The American Angel. more and take the confidential survey 


6. Blog Post


Calling All Angels – Be Part of “The American Angel" Campaign


Are you an accredited angel investor?  Help us support Angel Capital Association and Wharton Entrepreneurship who need ten minutes of your time to make a big difference for startup investing. 


Please take this confidential survey to help us put a face to angel investors: who they are, how they became angels, and what factors influence their investing activity.


Few facts are known about the 200,000+ American angels who wield immense economic influence in the U.S. startup economy.  Estimates show angels invested $24B in more than 73,000 startup deals in 2014, fueling the economic engine of our country. 


But what does anyone really know about us, the people behind these investments? 


Let’s find the truth. Many believe that angels are only in Silicon Valley, Boston and New York, and they only invest in companies in those communities.  Is that true? The survey will also help to answer: What is the average size check individual angels write? How did they first get involved in angel investing? How much does geography and industry experience play into their funding decisions?


Angels who take The American Angel survey will get the survey results early and will also be eligible for drawings for complimentary tickets to ACA-sponsored angel education events. Another reason to participate is that it will give ACA the data needed to talk with Congress and the SEC to ensure better policies for startup investing.


Please take ten minutes to do the survey. It is confidential and doesn’t get into your specific deals.  And share it with your angel friends too.  The bigger the dataset, the better!


7.  PPT for Meetings

Download separate PPT file


8.  Press Release

Cut/paste information indicated and:

  • Submit to local business media

  • Email throughout your organization



Thank you. Let us recognize you as a supporter: Submit your logo